Identify the opportunity
Customer Research and Analysis
Spire paints a portrait of the customer by finding out who they are, what they need and want, how they feel, what makes them happy or concerned when interacting with a product, and the context in which they will use it. Using quantitative and qualitative testing, Spire then goes out into the world to prove or disprove their hypotheses, turning assumptions into truths or myths.
Understanding the problem also means knowing the reachable market. How many people have the problem? What’s the cost to acquire those people? Who will use the product with regularity, and how many will refer it to others? With the answers to these questions, Spire creates financial models to show total revenue and net profit for a customer, balanced against the costs of goods, operation and maintenance.
Chart a Course
Strategy and Road-mapping
Spire strategy epitomizes the art of getting from here to there as they uncover what to build, when to build, for whom and why. Viewing a cross-section of the market at a time, Spire determines product viability and iterates accordingly. Through feedback and adaptation, they create a go-to-market plan that serves the tactical goals at the feature level all the way up to the overarching growth of a business.
Lean Product Development
Spire branches from lean product development in that they provide even faster feedback loops, faster prototyping and truncated research phases. By throwing a multitude of tools at the customer—all the time, from day one—Spire is able to learn quickly whether the product will sustain the business or whether an entirely different product is needed. See SpireLean in Engineering.
Design and build
At Spire, the role of the product owner is to represent both the business and the customer. They are the chief consultants steering the product development ship, deciding what tools to use and when, and whether or not to accept or hedge a risk. On the one hand, they are right-brained creative directors; on the other hand, they’re UX experts, data architects, business analysts and project managers
Feature design is the domain of Spire’s product owners. They take the intangible and turn it into actionable, actual things that people can do in a piece of software, as if they were designing each grain of sand to comprise a whole beach. They also figure out the worth and cost of each feature, and how to design it to be less expensive and more valuable.
Improve and Empower
Business Process Improvement
Is something impeding the success of a business? Are there inefficiencies within product teams or in the way features are built? Are there organizational deficiencies that block the ability to ship product? Spire takes clunky business processes and burdensome silos and overhauls them, so that products and customers can thrive, and companies can grow and make more money.
Product Development Consulting
Spire serves as consultant and referee for bootstrapping startups in need of a wise, efficient and affordable approach to product development. Always with an ear to the ground, Spire consults with product teams, analyzes results, makes recommendations and ultimately empowers businesses to assemble the right kind of development teams to meet their goals and budgets.