Director of User Experience

Garrett Kroll

Director of User Experience

Garrett Kroll

After a past life in Architecture, Garrett Kroll shifted his design focus from the physical world to the digital. As the Director of User Experience, Garrett leads the design of all service products and deliverables, oversees Spire Digital’s design team, and engages with clients as a consultant. Under his direction, Spire’s Design Lab helps entrepreneurs and large corporations solve difficult problems and test big ideas.

Garrett specializes in taking large, complex requirements and distilling them into simple, intuitive experiences. Often the voice between the business and the user, his design process focuses on critical thinking, learning fast, and constant iteration. He has a strong desire for exceptional design and a passion for solving problems. Garrett is experienced in information architecture, interaction design, visual design, prototyping, and user research and testing.

Garrett holds a Bachelor of Architecture from the University of Oregon. If he’s not in the office, he’s most likely exploring the high country with a fly rod in hand.